- Brand
- Website & Blog
- YouTube
- Measurement & data platforms
• Objective: To thoroughly know each of your brand's drivers and be able to have a status of the digital ecosystem that allows us to find improvement opportunities.
• Methodology: 3 sessions of 60 - 90 minutes each, question/answer (we ask, you respond) and request for information (data and/or access).
• Session One: Branding and website development.
• Session Two: Social Media.
• Session Three: SEM - SEO.
• Time: This phase must be completed within one week.
- Brand
- Website & Blog
- YouTube
- Measurement & data platforms
• Objective: Deliver analysis, status, and improvement opportunities for all current digital assets and 1 - 2 competitors.
• Methodology: One session of 90-180 minutes where we will present the results and have a Q&A session of maximum 30 more minutes.
• Deliverable: PDF presentation of findings.
• Time: Once the exploration phase is completed, it will take 14 business days.
- Brand
- Website & Blog
- YouTube
- Measurement & data platforms
• Objective: Propose a digital media strategy with its respective performance indicators that can be executed.
• Methodology: One session of 40-60 minutes where we will present the results and have a Q&A session of maximum 15 more minutes.
• Deliverable: Strategy presentation and execution of proposal by Artisan.
• Time: Once the diagnostic phase is completed, it will take 5 business days.
• Brand: In the realm of digital marketing, cultivating a brand involves more than a mere logo or slogan. It encompasses the values, identity, and story of a business, reflected consistently across various digital platforms. Establishing a strong online brand presence involves defining a unique tone, engaging content, and a coherent visual representation that resonates with the target audience. It requires crafting a narrative that distinguishes the brand from competitors and resonates with customers.
• Website & Blog: A website and blog are the digital storefront and content hub for a business. An effective website is not just an online presence; it's an interactive platform that showcases products, services, and brand values. Coupled with a blog, it provides an avenue for consistent content creation, SEO optimization, and a space for engaging storytelling. A well-designed and regularly updated website, complemented by a robust blog, is a cornerstone of a successful digital marketing strategy.
• Facebook: As one of the most popular social media platforms, Facebook offers a diverse range of tools for businesses to engage with their audience. From creating business pages to targeted advertising, Facebook is a dynamic space for building communities, running ad campaigns, and sharing content that resonates with followers. Leveraging the platform’s analytics provides insights to optimize marketing strategies.
• Instagram: Instagram is a visually-driven platform that's ideal for businesses with a strong visual component. From stories to posts, Instagram provides a space to showcase products, share behind-the-scenes content, and engage with followers through images and videos. Utilizing Instagram's features such as Reels, IGTV, and shopping tags can significantly enhance a brand's digital presence.
• LinkedIn: For professional networking and B2B marketing, LinkedIn is an invaluable platform. It offers opportunities for lead generation, content sharing, and networking within specific industries. Utilizing LinkedIn effectively involves sharing thought leadership content, fostering professional connections, and participating in groups and discussions relevant to the business niche.
• Google: It offers various tools vital for digital marketing, such as Google My Business for local businesses, Google Ads for advertising, and Google Analytics for tracking website performance. Maximizing visibility on Google, whether through search engine optimization (SEO) or paid advertising, is crucial for attracting and retaining customers.
• YouTube: YouTube is a powerful platform for video content and is the second-largest search engine globally. It provides opportunities for content marketing, tutorials, branding, and advertising. Leveraging YouTube allows brands to reach a vast audience through engaging video content, fostering connections and brand loyalty.
• Measurement and Data Platforms: Utilizing data platforms and measurement tools is vital for tracking the performance of digital marketing strategies. Tools like Google Analytics, social media insights, and other data analysis platforms provide valuable metrics for understanding audience behavior, engagement, and the success of marketing efforts. These insights are crucial for making data-driven decisions and refining future strategies.
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